Google trademark keywords create a fast fight and a simple question: can a competitor use your brand name to pull traffic away from you? In many cases, the answer turns on two sep...

Common law trademark rights can arise without USPTO registration, but enforcing those rights requires proof. A business asserting common law trademark infringement generally must ...

  As a trademark attorney, I see things every day, many of which don't surprise me anymore.  But I have to say one thing that I really hear a lot in the area of trademark...