It’s an exciting time when an online hobby turns into a profitable opportunity. Social media influencers who have built up a following and established a reputation are highly desired by a variety of businesses. Influencers are offered the chance to try and sample the business’s products in the hopes of a great review and a recommendation to their followers.
The social media influencer field is constantly evolving with new media platforms popping up and new social media laws being enforced. The legal rules of engaging in these relationships (influencer & brand) can be complex and time consuming to manage. In an effort to avoid influencer legal issues, it is valuable to work with a lawyer who specializes in social media to create an influencer agreement. We represent influencers, marketing agencies and brands entering into influencer and endorsement relationships.
An influencer contract or social media management contract is the agreement between an influencer and the brand who wants to collaborate with this content creator. This service agreement sets the terms of engagement between influencer and brand. Terms of the contract can vary, but some of the most common provisions include:
Social media attorneys can help mitigate the legal risks involved with influencer and brand, navigating the unique challenges that present itself in this ever growing social media landscape.
Traverse Legal’s attorneys have been handling IP and internet issues since 1993. Our Social Media Influencer attorneys know how to protect your brand, trademark, copyright and name/likeness on the internet. A social media attorney needs to understand more than how the policies and technology of YouTube, Instagram, Twitter, Snapchat, and Facebook can be used for monetization purposes. An experienced influencer attorney understands intellectual property law, has litigated complex trademark, copyright and publicity rights cases and understands how to build and protect your brand on the internet.