Attorneys Handling Trademark Attorneys

Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue.  A cease and desist letter is typically the most cost-effective option, but particularly egregious instances of trademark infringement can often call for initiating a lawsuit.  Before you decide to jump in to trademark infringement […]

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Trademark Attorney Speaks on new gTLDS & Cybersquatting

What are Trademark Attorneys Saying about new gTLDs? You are probably away that ICANN is in full swing, entering into contracts with new registry operators on new gTLDs, top-Level domains. Extensions such as .bank, .insurnace, .pink,, .football etc are rolling out by the dozens.  This means new opportunities for cybersquatting under hte ACPA and UDRP […]

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Trademark Agreements

Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration.   Trademark Agreements Assignments Versus Licenses   Matt: Hello! Welcome back to Trademark Law Radio. This is Matt Plessner, and today we’re going to be discussing the difference between assignments and licenses in terms of trademark agreements. […]

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How to Defend Against Trademark Counterfeit

Matt: Hi, and welcome back to Trademark Law Radio.  I’m Matt Plessner. Today we’re going to be discussing trademark counterfeiting, and how to defend yourself against claims of counterfeiting. To help us, we’re speaking again with Brian Hall of the Traverse Legal office of Traverse City, Michigan…Brian, nice to have you back.   Brian: Thanks Matt, it’s good to […]

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When Can I Use a Registered Ⓡ vs. Common Law ™ Trademark Symbol?

 Ⓡ vs. ™? Author: Enrico Schaefer Clients and prospective clients alike are often confused as to which trademark symbol they can use and when. There are various options available. First, the registered ® symbol, which is displayed in superscript form next to the mark with a capital R enclosed by a circle. Second, is the ™ […]

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Trademark Infringement and Likelihood of Confusion

  As a trademark attorney, I see things every day, many of which don’t surprise me anymore.  But I have to say one thing that I really hear a lot in the area of trademark registration and trademark infringement is, “Hey, my mark is different than the one that is being used by the trademark […]

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What is Trademark Registration and How Do You Do It?

Trademark registration is the process by which you file an application to the USPTO, the United States Patent and Trademark Office, asking the United States government to, essentially, acknowledge and validate that the word or brand or logo that you are submitting is, in fact, considered trademark worthy under U.S. law.

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How to Avoid Trademark Infringement

  Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration. This Brian Hall, a trademark attorney with Traverse Legal, PLC, a law firm that represents trademark owners and those looking to establish trademark rights throughout the United States.  Today, I will be answering […]

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How to Stop Trademark Infringement

Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration. This is Brian Hall, a trademark attorney with Traverse Legal, PLC, a law firm that represents trademark owners throughout the United States and throughout the world.  Today, I will be answering the question, “How to […]

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What Is Trademark Law?

Trademark law is the protection of symbols that serve as a designator of origin, source, sponsorship, endorsement, or affiliation. Trademark rights are obtained through a use of the trademark in commerce in association with goods or services, however, trademark registration provides additional benefits. Trademark registration allows a party file a lawsuit for trademark infringement in […]

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