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  • COVID-19: CARES Act Extends USPTO Deadlines

    Tony Klemptner - April 02, 2020 - Coronavirus Legal Issues, Patent Law, Trademark Law

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    Coronavirus has had an impact on all individuals, industries and businesses, including attorneys and their clients that have pending trademark and patent applications. Do you have a trademark or patent deadline with the United States Patent and Trademark Office ("USPTO") between March 27, 2020 and April 30, 2020 that may be affected by the COVID-19 outbreak? If so, you may be in luck. The recentl...

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  • State MLM (Multi-Level Marketing) Regulations

    Enrico Schaefer - March 30, 2020 - Business Law

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    Illegal MLM according to FTC   FTC guidelines provide guidance as to what constitutes an illegal MLM (pyramid) scheme, versus a legitimate and lawful MLM business. If a distributor, affiliate, reseller, participant is paying and these two tests are satisfied, chances are you have a high risk MLM business model: (1) the right to sell a product, and (2) the right to receive compensation or...

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  • Publicity Rights & Social Media Marketing

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    A common form of marketing in the age of social media is the use of pictures and testimonials about customer experiences. This can be a great way to display the services you provide or the goods you sell by showing potential customers a past customer enjoying what you have to offer. However, a business does not have free rein to use images of their customers simply because they feature the offerings...

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  • Business Entity Formation 101: LLCs

    Brian Hall - March 26, 2020 - Business Law, Entity Formation

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    The limited liability company, or “LLC,” provides an easy to set up, highly flexible organization structure with many of the perks of other business entities. Like most other business entity types, owners of an LLC (called “members”) only risk what they put into the business. This means that your personal assets are not vulnerable if business slows down. The most important characteristic...

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  • COVID-19 Business Resources

    Mark Clark - March 25, 2020 - Business Law, Coronavirus Legal Issues

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    Traverse Legal can provide your business guidance on your Coronavirus or COVID-19 legal issues. From sick leave and unemployment to whether your business may qualify as "essential" under your state's shelter-in-place order, Traverse Legal can help your business navigate this uncertain time.  With Traverse Legal's primary offices being located in Michigan and Texas, we have compiled a list of infor...

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  • Contracts & COVID-19

    Mallory King - March 25, 2020 - Business Law, Coronavirus Legal Issues

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    With an abundance of industries, companies, and individuals feeling the impact of the COVID-19 pandemic, law firms have been dolling out a plethora of (very long and sometimes complicated) articles containing advice across all legal practice areas. One area of law that is particularly implicated by the Coronavirus for virtually every entity is contracts - legal documents that are at the core of eve...

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  • Business Entity Formation 101: C-Corps

    Brian Hall - March 24, 2020 - Business Law, Entity Formation

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    The C-Corp is the most well-known business entity. Most every publicly traded company is a C-Corp. However, most C-Corps are still privately held businesses owned by a relatively small number of shareholders. It just might be right for you. Like most other business entities, C-Corps limit the personal liability of its owners. This means that your personal assets—your home, automobile, savings, ...

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  • Do I Need a Work From Home Agreement?

    Mallory King - March 19, 2020 - Business Law, Coronavirus Legal Issues

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    Working from home (aka: "WFH" / "telecommuting" / "working remotely") has taken on an entirely new meaning in recent weeks with the Coronavirus outbreak forcing people to socially distance themselves from others - including coworkers. For some companies, remote work is regularly part of their day-to-day activities, but for others, it is a relatively new experience. If having your employees tel...

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