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  • 3 Things Every Influencer, Brand and Agency Need to Understand Before Doing An Influencer Deal

    Enrico Schaefer - February 21, 2020 - Social Media Lawyer

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    Enrico Schaefer: Welcome Tech Law Radio. I am social media attorney Enrico Schaefer and today we're going to be doing another show on influencing and influencers. In today's show, we are going to discuss what influencers, brands and agencies need to understand about endorsements and licensing; three things that you had better understand if you're in the influencing game. Influencing and ...

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  • DMCA Takedowns Explained

    Mallory King - February 10, 2020 - Copyright Law, Digital Millennium Copyright Act Notice

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    In the age of the internet, content that infringes upon another’s rights in a copyrighted work can pass through many hands on its way to public distribution. The Digital Millennium Copyright Act of 1998 (“DMCA”) is an act by the legislation of the United States of America that serves to deal with this issue of infringing material, protecting both the owners of the copyrights that are being inf...

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  • Brand Protection: Cybersquatting & Malware

    Mallory King - February 09, 2020 - Brand Protection, Cybersquatting Law

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    As brand protection attorneys, we have noticed an increase in cybersquatters using confusingly similar domain names (many times those that can be considered typosquatting) to redirect unsuspecting consumers to various malware prompts. Malware is defined generally as "any piece of software that was written with the intent of damaging devices, stealing data, and generally causing a mess. Viruses, Tro...

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  • Trademark Counterfeiting 101

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    Preventing your trademark from being counterfeited should be of upmost importance to brand owners. Goods such as knock-off Louis Vuitton handbags, fake Rolex watches, imitation Cognac, and everything in between have been subjected to counterfeiting tactics over the years. Brand owners can protect themselves by enforcing their rights through trademark law. What is a Counterfeit Trademark? Un...

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  • Amazon Brand Registry Can Protect Your CPG Brand From Counterfeiting & Infringement

    Enrico Schaefer - February 06, 2020 - Brand Development, Brand Protection

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    TRADEMARK COUNTERFEITING 101 Enrico Schaefer: Welcome to Tech Law Radio. On today's show, we're going to be talking a little bit about the Amazon Brand Registry. And as many of you know, I really focus a lot on helping companies grow and protecting their IP. So I'm pretty excited about this show today and the Amazon Brand Registry topic because more and more people are finding that the best wa...

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  • Who’s Who When It Comes to the Venture Capital Ecosystem

    Brian Hall - February 04, 2020 - Business Law

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    Venture capital, in its simplest form, is financing provided from investors to companies looking to grow. Investors come in the form of high net worth individuals (HNWIs), angels, accelerators/incubators, VC funds and financing institutions. Investors invest, oftentimes money, and/or expertise in return for ownership interests in the company, with the hope of an out-sized return (the proverbial ho...

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  • 3 Reasons You Should Consider a “Fanciful” Brand Name Before Launching

    Mallory King - January 24, 2020 - Brand Development, Trademark Law

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    Whether it is a business idea that you have been slowly manifesting for years or one that arose abruptly and is pushing ahead full-throttle, starting a new business is an exciting time for entrepreneurs. Often times, however, entrepreneurs will select a business or brand name that - while likely catchy - describes their goods or services exactly. For instance, envision a business that sells flowe...

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  • How To Identify a Privacy Protected Domain Registrant

    Mallory King - January 19, 2020 - Cybersquatting Law, Domain Name Trademark Issues

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    What is a Registrant? A domain name registrant is a "person, company or entity who owns or holds a domain name." A registrant is responsible purchasing and registering a domain name and typically determines what use will be made of the same. As the owner of domain names, registrants can be liable for a variety of different legal issues arising from that domain name, such as copyright infringemen...

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