Attorneys Handling Trademark Law

Our trademark law firm has over 100 years of cumulative experience handling trademark issues.

[Traverse City, MI] In this episode of Tech Law Radio, Online Brand Protection Attorney Mallory King talks about strategies that influencers – and everyone – can use to help establish their name as a brand through the use of trademark registrations and online enforcement.  Are you using your personal name to promote products online or […]

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[Detroit, MI].   In this episode of Tech Law Radio, Online Brand Protection Attorney Mallory King talks about why policing online merchandise infringement of your brand is important and provides insight into ways you can both prevent and remove such infringement. (Keep reading for a FREE list of online monitoring tools to help protect your goods) […]

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Consumer Packaged Goods (“CPG”) are products that are sold quickly and at a relatively low cost, including food and beverages; beauty and personal care; and household products. Products within the CPG category are often defined by their marketing and “brand” presence, with the ultimate goal of creating strong brand equity. Brands necessarily start with a […]

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The question of whether you can trademark your marijuana related brands is one that has become increasingly common as more states move toward medical and recreational legalization.  Under the United States Patent and Trademark Office’s (“USPTO”) “Lawful Use Rule,” the use in commerce on a federal trademark registration application cannot be for an illegal purpose.  […]

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Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue.  A cease and desist letter is typically the most cost-effective option, but particularly egregious instances of trademark infringement can often call for initiating a lawsuit. Contact one of our trademark infringement lawyers today for […]

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On June 19, 2017, the Supreme Court issued an opinion in Matal v. Tam, 137 S. Ct. 1744 (2017), striking down the disparagement clause in the Lanham act that had been in place since 1946. The clause reads that no mark will be registered that is a “matter which may disparage or falsely suggest a […]

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Vacation Store website

Traverse Legal, PLC and the Tenzer PLLC in Miami represent Heron Development Corp. (holder of Palace Resorts’ trademarks in the United States) in a Anticybersquatting Consumer Protection Act (“ACPA”) and Trademark Infringement case pending in the United States District Court for the Southern District of Florida.  The Defendants in the case are Vacation Tours, Inc. (AKA: Vacation Store […]

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A security interest is a property interest created by agreement between parties or by operation of law over assets in order to secure the performance of an obligation.  This typically arises in the context of a creditor and debtor, wherein the creditor extends monies to the debtor and wishes to secure preferential rights in whatever […]

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There is no such thing as a global trademark, really.  Trademark rights are territorial.  This means that your securing trademark rights, either via use or registration, in one country does not necessarily provide you with trademark rights in another country.  There are limited exceptions to this rule surrounding the territorial scope of trademark rights, such […]

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Put simply, a trademark is a necessary building block to any franchise.  We have represented franchisors and franchisees across a whole range of trademark matters.  We have helped franchisors select, clear, apply for, register and enforce their trademark.  We have been there when a franchisor chooses to, or is forced to, rebrand its trademark. There […]

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