What does SM mean in business? SM stands for service mark. Businesses use the SM symbol to identify a name, phrase, logo, or other designation used to distinguish services fr...

Trademark filing fees can look simple until you map the full lifecycle. The first cost hits when you file. More costs can follow if the application needs corrections, if you file ...

How much it costs to trademark a logo in the U.S. depends on filing fees, class count, and whether you use an attorney. The USPTO base application filing fee is $350 per class...

An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...

Trademark owners have an affirmative duty to police their brand from unauthorized third party use. This typically means monitoring online and other use by third parties that may...