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Our innovative approach ensures that you receive the cost-effective, intelligent legal advice you deserve.

  • Law is a services business.
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Industries Served

Practice Areas

Artificial Intelligence (AI)

Our experienced artificial intelligence lawyers understand machine learning and LLM.  We provide comprehensive legal services for AI companies, including those developing their own models and those utilizing third-party models like OpenAI, Claude and Gemini. Our expertise extends to helping businesses create proprietary AI tools, implement acceptable use policies, and conduct employee training to ensure data privacy and confidentiality. Trust our team to navigate the complexities of AI technology law and safeguard your company’s interests


Software As a Service (SaaS)

Our team specializes in providing legal services for Software as a Service (SaaS) and Platform as a Service (PaaS) companies. We assist in navigating the complexities of SaaS agreements, licensing, compliance, and intellectual property protection. Our expertise ensures your business remains compliant with industry regulations and safeguards your proprietary software. From contract negotiations to data privacy and cybersecurity, trust us to handle all your SaaS legal needs and help your business thrive in the digital landscape.


Business Law

Our business law attorneys provide comprehensive legal services for companies at every stage, from startup to exit, across multiple industries. We handle a wide range of corporate, organizational, and business contract matters, ensuring your business is legally sound and well-positioned for growth. Additionally, we offer services in mergers and acquisitions, corporate governance, intellectual property protection, employment law, regulatory compliance, arbitration and other dispute resolution.


Internet & Technology Law

Our internet law attorneys are experienced in a wide range of areas, including technology law, intellectual property, cybersquatting, Trade Secret, trademark, and copyrightWe handle data privacy, DMCA (Digital Millennium Copyright Act) compliance, ACPA (Anti-cybersquatting Consumer Protection Act) cases, and more. Our expertise extends to cybersquatting, trade secrets, trademarks, copyrights, and online defamation. Additionally, we address issues such as e-commerce regulations, social media law, online advertising compliance, and domain name disputes. Trust our team to navigate the complex landscape of internet law and protect your digital presence.


STR, Airbnb & VRBO

Our attorneys specialize in representing property owners and managers in the short-term rental industry, including platforms like Airbnb and VRBO. We provide legal guidance on a range of issues, including drafting rental and property management contracts, navigating local rental laws and regulations, and ensuring compliance with platform terms of service. Our services also cover dispute resolution, reputation management, and handling defamation or unfair reviews. With extensive experience in short-term rental law, we help clients mitigate risks and protect their investments in the vacation rental market.


Complex Litigation & Arbitration

At Traverse Legal, our litigation lawyers are distinguished for their expertise, innovation, and dedication to client service in handling complex litigation and arbitration matters. We specialize in resolving high-stakes disputes across various industries, offering strategic counsel and aggressive representation. Our team excels in managing multifaceted cases involving intellectual property, technology, commercial contracts, and business torts. We are committed to achieving favorable outcomes through tailored litigation strategies and a deep understanding of our clients’ unique legal challenges.


NFTs, Crypto and Blockchain

Our internet and technology attorneys understand cryptocurrency, blockchain, the metaverse, and NFTsWe offer comprehensive legal services to navigate the regulatory landscape, protect intellectual property, and manage transactional and compliance issues. Our experienced legal team understands digital assets and decentralized technologies, providing legal advice to ensure your innovations are legally sound and secure. Additionally, we represent clients who are victims of crypto and NFT fraud, rug pulls and breach of contract claims.


Amazon Seller Representation

Our firm specializes in representing Amazon sellers facing a variety of legal challenges. We provide comprehensive support for issues such as account deactivation, policy violation allegations, product delisting, and other ASIN-related product problems. Our services include drafting effective appeals and Plans of Action (POA) to reinstate Amazon seller accounts and listings. We assist with compliance on intellectual property rights, product authenticity, and safety standards.


Entertainment Law & Social Media Influencer Representation

Our firm specializes in legal services for the entertainment industry and social media influencers, including contract negotiation, compliance with FTC and state advertising regulations, and intellectual property protection.  Our expertise extends to dispute resolution, offering mediation, arbitration, and litigation services. Trust us to navigate the complexities of influencer marketing and entertainment law, safeguarding your interests and enhancing your digital presence.


Embracing Responsible & Secure AI

“Our Artificial Intelligence Lawyers don’t just adapt to new technology; we embrace it as a catalyst for delivering exceptional client outcomes. Our team of legal experts specializes in the secure, responsible, and innovative application of Artificial Intelligence (AI) tools to optimize legal processes.

Our AI-enabled attorneys also offer our expertise to pioneering AI companies and businesses seeking to:

  • Integrate AI solutions into their operations.
  • AI tools and chatbots for clients to answer questions and prepare clients for high-level discussions about their legal issues.
  • Introducing Traverse AI™. Learn More Here.”  AI Attorney Enrico Schaefer



You have questions. Our internet lawyers have answers.

Your website agreements are the contract between you and users, visitors, registered users, eCommerce customers, and anyone else who interacts with your business website. A website agreement lawyer can help customize your website agreements to protect your company and set expectations for your website visitors.

Q1: What are website agreements?

Website agreements are legal contracts that outline the terms and conditions governing the interaction between your business website and its users, visitors, registered users, and eCommerce customers. These agreements typically include terms of service, privacy policies, cookie policies, and user agreements.

Q2: Why are website agreements important?

Website agreements are crucial because they set clear expectations for users, protect your business from legal liabilities, and ensure compliance with relevant laws and regulations. They help manage user behavior, protect intellectual property, and secure personal data.

Q3: What should be included in a website agreement?

A comprehensive website agreement should include terms of service, privacy policy, cookie policy, disclaimers, and intellectual property rights. It should also cover user conduct, dispute resolution, and limitations of liability.

Q4: How can a website agreement lawyer help my business?

A website agreement lawyer can customize your agreements to reflect your business’s specific needs and ensure they comply with applicable laws and regulations. They can help draft clear, enforceable terms that protect your company and mitigate potential risks.

Q5: What are the consequences of not having proper website agreements?

Without proper website agreements, your business could face legal disputes, financial liabilities, and damage to your reputation. You may also fail to comply with privacy laws and data protection regulations, leading to potential fines and penalties.


Q1: What is domain theft and how can it affect my business?

Domain theft, also known as domain hijacking, occurs when someone gains unauthorized access to your domain registration account and transfers the domain name to another party. This can disrupt your business operations, cause financial losses, and damage your brand’s reputation.

Q2: What is cybersquatting?

Cybersquatting involves registering, selling, or using a domain name with the intent of profiting from the trademark of another person or business. Cybersquatters often target well-known brands, hoping to sell the domain at an inflated price or use it to mislead consumers.

Q3: How can I prevent domain theft and cybersquatting?

To prevent domain theft, ensure your domain registrar account has strong, unique passwords and two-factor authentication enabled. Regularly monitor your domain’s status and renew it promptly. For cybersquatting, consider registering all relevant domain extensions and variations of your trademark to prevent others from doing so.

Q4: What legal actions can I take if my domain name is stolen or I am a victim of cybersquatting?

If your domain is stolen or you encounter cybersquatting, you can pursue legal actions such as filing a complaint under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) or the Anticybersquatting Consumer Protection Act (ACPA). These legal avenues can help you recover your domain and seek damages.

Q5: How can your firm assist with domain theft and cybersquatting issues?

Our firm provides comprehensive legal services to address domain theft and cybersquatting. We assist in recovering stolen domains, filing UDRP or ACPA complaints, and pursuing legal actions against cybersquatters. We also offer preventive measures to secure your domain and protect your brand online.


Publicity rights, also known as personality rights, are the rights of an individual to control and profit from the commercial use of their name, voice, likeness, and other identifiable aspects of their persona. These rights are designed to protect individuals from unauthorized exploitation of their identity.

Q2: Why are publicity rights important in the age of AI?

In the age of AI, technologies such as deepfakes, voice synthesis, and virtual reality can easily replicate and manipulate an individual’s likeness and voice without their consent. Protecting publicity rights is crucial to prevent unauthorized use and potential harm to an individual’s reputation and economic interests.

Q3: How can AI impact an individual’s publicity rights?

AI can create realistic but unauthorized representations of individuals, such as generating synthetic voices or deepfake videos. These AI-generated likenesses can be used in advertising, entertainment, or other commercial contexts without the person’s permission, potentially leading to financial and reputational damage.

Q4: What legal protections exist for publicity rights?

Legal protections for publicity rights vary by jurisdiction. In the U.S., they are primarily governed by state laws, with some states offering more robust protections than others. These laws typically allow individuals to sue for unauthorized commercial use of their persona and seek damages.

Q5: How can a lawyer help protect my publicity rights in the age of AI?

A lawyer specializing in publicity rights can help you understand the legal landscape and take proactive steps to protect your persona. This includes drafting agreements that specify the permitted uses of your likeness, voice, and name, and pursuing legal action against unauthorized use. They can also provide guidance on how to leverage your publicity rights commercially while safeguarding against misuse.


An “internet lawyer” is an attorney with considerable experience handling legal issues that involve the Internet, web sites, online applications, technology and software. Our Internet attorneys understand how courts are handling traditional legal issues in the online space and how to access back-end data, track down anonymous web site owners and online publishers. Whether representing Internet companies, or brick and mortar companies with Internet law issues, we have an internet law attorney who can help.

Q1: What does an Internet & Technology lawyer do?

An Internet & Technology lawyer specializes in legal issues related to the digital world and technological advancements. This includes areas such as data privacy, cybersecurity, intellectual property, e-commerce, software licensing, and technology contracts. They help clients navigate the complex legal landscape of the internet and emerging technologies.

Q2: What types of clients do Internet & Technology lawyers represent?

Internet & Technology lawyers represent a wide range of clients, including tech startups, software companies, online businesses, social media platforms, and individuals with digital rights concerns. They also work with companies in traditional industries that are adopting new technologies and need legal guidance.

Q3: What are some common legal issues handled by Internet & Technology lawyers?

Common legal issues include data protection and privacy compliance, cybersecurity incident response, intellectual property protection (patents, trademarks, copyrights), technology licensing and contracts, regulatory compliance for digital platforms, and dispute resolution related to technology use and internet activities.

Q4: Why is it important to hire an Internet & Technology lawyer?

Hiring an Internet & Technology lawyer is important because the laws governing the internet and technology are complex and constantly evolving. These lawyers have specialized knowledge to ensure that your business complies with relevant regulations, protects its intellectual property, and mitigates risks associated with digital operations. They provide crucial guidance on legal strategies to support technological innovation and growth.

Q5: How can an Internet & Technology lawyer help with data privacy and cybersecurity?

An Internet & Technology lawyer can help businesses develop and implement data privacy policies that comply with laws such as GDPR, CCPA, and other data protection regulations. They assist in drafting cybersecurity policies, conducting risk assessments, and responding to data breaches. Their expertise ensures that businesses handle personal data responsibly and protect against cyber threats.


Understanding how to trademark a name, slogan or logo is something our trademark registration attorneys can assist you or your company with. Protecting your name, brand, slogan or logo as a business asset can provide tremendous return on investment. Trademark registration rights provide you benefits above and beyond your common law trademark rights. Learn more about how to register a name, slogan or brand as a trademark by clicking the “MORE” button below.

Q1: What is a trademark?

A trademark is a symbol, word, phrase, logo, or combination thereof that identifies and distinguishes the source of the goods or services of one party from those of others. It provides legal protection for your brand and helps prevent others from using similar identifiers that could confuse consumers.

Q2: Why should I trademark my name, slogan, or logo?

Trademarking your name, slogan, or logo provides legal protection, helping to prevent others from using similar marks that could cause confusion. It enhances your brand’s credibility and value, allowing you to enforce your rights and take legal action against infringers. It also gives you exclusive rights to use the trademark in connection with the goods or services you provide.

Q3: How do I choose a trademark?

Choose a distinctive and unique mark that clearly identifies your goods or services. Avoid generic, descriptive, or commonly used terms. Conduct a thorough search to ensure the mark isn’t already in use or too similar to existing trademarks. This step can help avoid legal issues and rejection of your application.

Q4: What is the process for trademarking a name, slogan, or logo?

1. Search: Conduct a trademark search to ensure your mark is unique and not already registered.

2. Application: File an application with the United States Patent and Trademark Office (USPTO) or relevant trademark office in your jurisdiction. Include a clear representation of the mark, the goods or services it will cover, and the basis for filing.

3. Examination: The trademark office examines your application for compliance with legal requirements and checks for conflicting marks.

4. Publication: If approved, the mark is published in an official gazette, allowing others to oppose the registration if they believe it will harm their existing trademark rights.

5. Registration: If no opposition is filed or any opposition is resolved in your favor, the trademark office registers your mark and issues a registration certificate.

Q5: How can a lawyer assist in the trademark process?

A trademark lawyer can help with conducting a comprehensive search, preparing and filing your application, responding to any office actions or oppositions, and providing legal advice throughout the process. They ensure your application is thorough and compliant, increasing the likelihood of successful registration and protecting your brand effectively.


Changing the Way Law is Practiced

“Traverse Legal is not like traditional hourly billing law firms.”

We share risk with our clients, tell clients what their legal fees will be and what they will receive from us up front and work towards defined goals within pre-approved budgets. We are one of the most technologically advanced firms in the world, allowing us to be transparent to and collaborative with our clients.

Enrico Schaefer Founding Attorney

Contact our experienced Internet & Trademark lawyers

Expert Articles

Traverse Legal’s internet attorneys are published thought leaders across numerous areas of specialization:
These businesses chose a Traverse Legal internet law attorney. You should, too.
  • Goal & Budget Focused – Lawyers who will aggressively pursue client goals within defined budgets
  • Client service – Representing clients from dozens of countries around the world.
  • Changing The Way Law is Practiced – We believe in transparency and value billing.