Attorneys Handling Online Advertising

[Traverse City, MI] In this episode of Tech Law Radio, Online Brand Protection and Social Media Attorney Mallory King talks about strategies that influencers – and everyone – can use to help establish their name as a brand through the use of trademark registrations and online enforcement.  Are you using your personal name to promote […]

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Social Media Influencer

Are you a social media influencer or brand looking to hire a social media influencer?  Whether you are an Instagram, twitter or youtube or other social media influencer – or a company hiring an influencer to promote or endorse your brand – you are going to need a influencer agreement to set forth license, payment […]

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Popular social media outlet Instagram is a known for tastily inserting (obvious) advertisements into users’ feeds, but has also become a breeding ground for influencers, such as celebrities, who post glamorous shots adorned with products from various companies.  Previously, it could be impossible to know which of these influencers were just product enthusiasts or actually […]

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Whether you are new to the online advertising game or an old pro, there are several things that you must take into consideration if you plan to advertise online (which, in today’s world, is basically everyone).  The Federal Trade Commission (“FTC”) is the governmental agency that regulates advertising and issues guidelines on how best to […]

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