Brian A. Hall is a member of Traverse Legal, PLC and the managing partner of its Austin, Texas office, doing business as Hall Law. He is the founder of TraverseGC, a monthly fixed-fee subscription-based provider of General Counsel services to companies. He has represented enterprise Internet and technology companies, startups, and brand owners throughout the world with their Intellectual Property and Internet Law needs, including such areas as digital and social media, advertising and promotions, privacy and data matters, and Business Law issues. Brian regularly advises clients on the acquisition of, enforcement of, licensing and monetization of intellectual property, and he has extensive experience with countless multi-million dollar corporate transactions involving an entity’s business-critical IP. Brian has served as outside general counsel, as well as in-house counsel in a secondment role, to private, venture backed companies, public companies, and venture capital funds. Since 2015, he has been General Counsel to Notley Ventures, a social impact company in Austin,Texas. He also serves as outside general counsel to the CPG accelerator, SKU. Brian has also litigated cases across the United States involving trademark, domain name, copyright, software trade secret, online defamation, and privacy/personal rights issues. Brian’s list of clients includes professional athletes and celebrities as he regularly advises on sports and entertainment law issues, with a particular focus on endorsement agreements.
Brian is currently an Entrepreneur in Residence at the Herb Kelleher Center for Entrepreneurship, Growth, and Renewal at The University of Texas at Austin.
He is a regular author and speaker on legal topics of particular interest to technology companies given his background as an IT Consultant with the global IT firm Accenture. Brian has provided trademark legal commentary on Fox 7 News (Austin), authored Coach’s Corner for foundingAUSTIN and the Founders’ Friday blog series, and presented CLE on a variety of topics. A graduate of Miami University with a Bachelor of Science in Management Information Systems and Michigan State University College of Law with a Juris Doctorate, Brian has also completed Executive Education courses at Harvard Business School and obtained a certificate for Law and the Entrepreneur from Northwestern University.
Brian has been chosen by his peers as a Rising Star in Intellectual Property, as rated by SuperLawyers, for the years 2010-2020 and has received the highest peer rating for level of professional excellence, AV Preeminent, by Martindale-Hubbell. Brian is also a limited partner in StartupRunner, a seed stage venture capital fund, an angel investor with the Central Texas Angel Network (CTAN), and regularly mentors and advises entities at all stages of the startup ecosystem. He is an active member and on the Board of EO Austin. He also on the Board of Directors for PeopleFund and a member of the Steering Committee for the Global Entrepreneurial Bar Association. He has served as President of the Michigan State University College of Law AA Board of Directors and on the United Way Board.
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Law firm specializing in internet law, intellectual property issues, domain disputes, complex litigation, technology company representation, and general counsel services. Using technology to connect to clients located throughout the world.
Drafted complaints, answers, discovery, trial briefs, various motions, and legal memorandum primarily dealing with IP, contract, and general civil litigation matters. Gained experience with WIPO domain name dispute arbitration, trademark filing, non-compete agreement matters, and various other general civil matters. Observed depositions, civil hearings, and settlement negotiations.
Drafted legal memorandum, client letters, and motions as part of the Civil Division. Observed civil hearings, civil trials, and criminal trials in the United States Federal District Court for the Middle District of Florida.
Responsible for the design, implementation, and maintenance of a global business intelligence solution. Served as the subject matter expert for all service and performance management reporting capabilities. Worked with clients in various industries to collect business requirements and interacted with developers to create a new reporting and outsourcing capability. Became certified in ITIL (Information Technology Infrastructure Library) and contributed to the development of the processes and procedures that governed the Cincinnati Solution Center. Regularly traveled to personally interact with team members, clients, and outsourcing partners.