An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - May 23, 2026 - Brand Development, Trademark Basics, Trademark Law

An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - April 18, 2026 - Trademark Basics, Trademark Law

The trademark renewal process is crucial. A federal trademark registration remains valid only if the owner files the required maintenance documents on time. If those filings are m...
READ MOREEnrico Schaefer - December 17, 2025 - Filling out Your Trademark Application, Trademark Attorneys, Trademark Basics

A trademark specimen shows how your mark appears in the real world. It’s not a logo file or a concept sketch; it’s a sample proving that you’re using the mark in commerce on...
READ MOREEnrico Schaefer - September 21, 2025 - Trademark Basics, Trademark Law

Building a brand requires protection as much as it does a logo or product name. One of the first legal questions founders face is whether trademark law is handled at the state lev...
READ MOREBrian Hall - May 01, 2022 - Trademark Basics, Trademark Law

Trademark Collateral Security Agreements Registered or pending trademarks ( intellectual property) can be used as a form of collateral to secure a loan from a financier. By defini...
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