David E. Cruz is an attorney at Traverse Legal, PLC. He specializes in trademark and copyright law, and has a deep passion representing and working with creators. He has helped enforce and protect the IP of clients ranging from Fortune 500 companies to individual creators and influencers.
David advises clients on the importance of selecting a strong trademark as well as the likelihood of success of registering proposed marks. In his practice, he has overcome refusals from the US Trademark Office, negotiated co-existence agreements with opposing parties, and helped clients enforce their rights against infringers who threaten their brand. David regularly advises clients on the acquisition of, enforcement of, licensing and monetization of intellectual property. David takes pride in helping clients to protect and unlock the full potential of their intellectual property.
David is also very involved in the practice of contract and internet law. He has helped businesses stay compliant and protected with updated website agreements and robust contracts that form the backbone of their business. David enjoys giving presentations to clients and creators alike to help them make informed decisions when it comes to their intellectual property rights.
David earned his J.D. with Honors from the University of Houston School of Law, where he was an Articles Editor of the Houston Law Review.
Prior to law school, David graduated summa cum laude from the University of Houston with a Bachelor of Arts in Political Science, with Minor in Law, Values and Policy.
In his spare time, he enjoys creating works of his own through writing stories and filming videos.
David is fluent in Spanish.
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