Google trademark keywords create a fast fight and a simple question: can a competitor use your brand name to pull traffic away from you? In many cases, the answer turns on two sep...
READ MOREEnrico Schaefer - July 09, 2026 - Brand Protection, Internet Law, Online Advertising, Trademark Law, Trademark Litigation

Google trademark keywords create a fast fight and a simple question: can a competitor use your brand name to pull traffic away from you? In many cases, the answer turns on two sep...
READ MOREEnrico Schaefer - April 17, 2026 - Amazon Marketplace Compliance, Brand Protection, Consumer Packaged Goods, Internet Law

Retail arbitrage, in legal terms, is the practice of buying genuine products from retail stores and reselling them for profit on Amazon or another marketplace. That business model...
READ MOREEnrico Schaefer - September 27, 2024 - Brand Protection, Consumer Packaged Goods, Protecting Your Trademark from Infringement

Our technology and internet lawyers are constantly contacted by Amazon sellers trying to protect their brand names and products on the Amazon marketplace. One of the most common...
READ MOREEnrico Schaefer - February 24, 2020 - Brand Protection, Internet Law

Print on Demand ("POD") is a term to describe the business of selling custom designs printed on various different types of products, such as t-shirts, hoodies, books, bags, mugs,...
READ MOREEnrico Schaefer - February 06, 2020 - Brand Development, Brand Protection

TRADEMARK COUNTERFEITING 101 Enrico Schaefer: Welcome to Tech Law Radio. On today's show, we will be talking a bit about the Amazon Brand Registry. And as many of you kn...
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