A class 41 trademark covers services, not products. That distinction matters because the USPTO classifies trademarks by what you sell or do, and Class 41 is situated inside th...
READ MOREBrian Hall - July 07, 2026 - How to Register a Trademark, Trademark Basics, Trademark Law

A class 41 trademark covers services, not products. That distinction matters because the USPTO classifies trademarks by what you sell or do, and Class 41 is situated inside th...
READ MOREBrian Hall - May 23, 2026 - Brand Development, Trademark Basics, Trademark Law

An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - May 22, 2026 - Protecting Your Trademark from Infringement, Trademark Infringement, Trademark Law, Trademark Litigation

Trademark infringement penalties can start with money, move into injunctions, and, in counterfeit cases, reach criminal exposure. For a founder or brand owner, the real issue star...
READ MOREBrian Hall - April 18, 2026 - Trademark Basics, Trademark Law

The trademark renewal process is crucial. A federal trademark registration remains valid only if the owner files the required maintenance documents on time. If those filings are m...
READ MOREBrian Hall - April 14, 2026 - Business Law, Contracts, SaaS Legal Issues, Software

Indemnification starts with risk transfer. In a contract, indemnification is one party’s promise to cover specified losses, damages, or liabilities suffered by the other...
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