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Attorneys Handling Trademark Law

Our trademark law firm has over 100 years of cumulative experience handling trademark issues.

Entertainment Law and IP Rights: What Every Celebrity and Athlete Should Know

Entertainment law encompasses several areas of law applicable to celebrities, athletes, actors, musicians, models and entertainers, among others.  One of the most important involves intellectual property law.  IP rights come in many different forms, and “stars” (aspiring or otherwise) should know their rights. Right of Publicity (i.e. one’s right to prevent the misappropriation of her […]

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Trademark License Agreement – Top 5 Considerations

Trademark owners, at one time or another, must consider whether to license certain rights in its trademark to others.  The reason to do so is simple: monetize the trademark rights in the form of licensing fees.  While a trademark licensing agreement may come in many forms (e.g. Merchandise License Agreement, Software License Agreement, etc.), it […]

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The Importance of Trademarks to NonProfit Organizations

A nonprofit organization (NPO) is a type of entity that has a purpose other than making a profit, such as a social cause.  Put another way, rather than distributing profit to shareholders, as is typical in a corporation, any additional revenues are used to further the nonprofit’s mission.  That said, make no mistake about it, […]

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Request for Extension of Time to File a Trademark Opposition

You have filed your trademark application with the United States Patent and Trademark Office (USPTO).  Your trademark application was assigned to, reviewed by and approved for publication by an Examining Attorney at the USPTO.  You got excited, you may have started using the mark or expanded your existing use and you were anxiously awaiting receipt […]

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Federal Trademark Registration Important in Mergers & Acquisitions

Clients, existing and prospective alike, regularly ask: Do I really need a trademark registration or can common law rights be enough.  Typically, we then discuss the benefits of a trademark registration on the Principal Register of the United States Patent and Trademark Office (USPTO), including: nationwide priority presumption of ownership in court presumption of validity […]

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From Trademark Dispute to Peaceful Coexistence

Trademark disputes typically start with a trademark owner sending a cease and desist letter to the user of a mark the trademark owner believes infringes upon its rights.  Those trademark rights may be rooted in common law or based upon a trademark registration with, for example, the United States Patent and Trademark Office (USPTO).  Whether […]

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Trademark infringement attorney advice: attorneys’ fees in trademark infringement litigation

Sometimes trademark infringement can feel like a David versus Goliath, with Goliath a trademark infringement Plaintiff and Defendant seemingly with everything to lose.  Your trademark infringement attorney is making a lot of decisions in real time, trying to stay within your attorney fee budget. The fact pattern is quite straight forward for Plaintiffs seeking damages […]

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Time to Legislate Against Trademark Infringement on Social Media?

LinkedIn was founded in 2002, Facebook was founded in 2004, YouTube was founded in 2005, Twitter was founded in 2006, Instagram and Pinterest were founded in 2010 and Snapchat was founded in 2011.  Social networking websites have changed the landscape of not only how we interact with one another but also how companies reach consumers.  […]

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Your Trademark Registration May Not Mean You Have Trademark Rights

In the United States, trademark rights belong to the first user of a distinctive trademark in commerce.  These are known as common law trademark rights.  A trademark registration with the United States Patent and Trademark Office (USPTO) is not required.  That said, there are benefits to registering a trademark with the USPTO.  A federal trademark […]

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TV Ears Trademark Infringement Lawsuit

On April 11, 2016 Traverse Legal filed a lawsuit on behalf of TV Ears, Inc., asserting trademark infringement against defendants Sky Group, LLC and Liberty Health Supply, LLC as a result of their marketing and sale of competing “TrueDio Ears” headphones. The suit asserts six counts against defendants for their “TrueDio Ears” headphones, including trademark […]

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Trademark Law