Traverse Legal Blogs

Traverse Legal have the perfect set of lawyers with highly varied expertise.

Trademarking Marijuana Brands: Can It Be Done?

The question of whether you can trademark your marijuana related brands is one that has become increasingly common as more states move toward medical and recreational legalization.  Under the United States Patent and Trademark Office’s (“USPTO”) “Lawful Use Rule,” the use in commerce on a federal trademark registration application cannot be for an illegal purpose.  […]

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Founders’ Friday: Five litigation tips every business owner needs to know.

Complex litigation attorney Enrico Schaefer shares five (5) tips for company founders and business owners.  Watch the video below. How to document your litigation strategy by identifying and prioritizing specific goals. Litigation is a five lane highway. Don’t let your trial attorney drift from shoulder to shoulder, billing hours and wasting time.  Pick a lane […]

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Top 4 Legal Issues in eSports

Sports have been a lucrative industry for a long time now and so the regulations surrounding them have been well established. In this new age of technology, eSports are beginning to gain traction, and since this is such a new field it is unclear what legal issues will present themselves. Already, eSports have attracted millions […]

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Founders: Are Machines (AI) Legally Safer for Your Business Than Humans?

A natural part of keeping a business competitive is investigating new technologies. Amazingly, current technology includes artificial intelligence (AI), that has the ability to learn and change its responses as it gathers data over time. Currently AI is capable of serving as a virtual assistant, managing and organizing stock rooms, proofreading and editing documents, and […]

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Top 5 Legal Issues Inherent in AI and Machine Learning

In modern times, life is less about keeping up with the Joneses and more about keeping up with the Jetsons. Technology has infiltrated almost every aspect of life, to the point where a dead cellphone feels like a lost limb. With developments in artificial intelligence and machine learning, battery-dead devices will begin to feel like […]

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Founders’ Friday: The Emerging Legal Marijuana Industry

So you want to get in on the emerging marijuana industry? Despite the fact that 29 states currently allow the cultivation, sale and distribution of marijuana for medical purposes and legal recreational use in 8 other states and the District of Columbia, there remains significant barriers into the entry of this industry given that it […]

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Establishing Patent Venue

The Federal Circuit. recently rejected the patent venue test established by Judge Gilstrap of the Eastern District of Texas.  The three-judge panel found that Judge Gilstrap applied an incorrect legal standard in Raytheon Co. v. Cray Inc. when he refused to transfer the patent suit after applying his own test and determining that Defendant Cray maintained […]

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Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue.  A cease and desist letter is typically the most cost-effective option, but particularly egregious instances of trademark infringement can often call for initiating a lawsuit.  Before you decide to jump in to trademark infringement […]

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Founders’ Friday: Key Considerations for Startups When Negotiating Your Commercial Lease

For any company, negotiating a commercial lease on the tenant side is a complex process. For startup companies, however, there are certain issues that will be of greater importance than for the typical commercial tenant. The needs of startup and technology companies can differ significantly from those of larger, more established tenants—in particular, because they […]

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Court Ruling Aids Anonymous Online Posters in California

On July 21, 2017, California’s First District Court of Appeal issued a published opinion in ZL Technologies v. Does 1-7 (July 21, 2017) 2017 DJ DAR 6999. In its opinion, the Court established new hurdles for parties to establish the identities of online posters of defamatory statements. This decision will impact those individuals or companies who file […]

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