How to Trademark a Slogan, Name or Logo? 2025 Guide

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How to Trademark a Slogan, Name or Logo? 2025 Guide

Understanding how to trademark a name, slogan or logo is something our trademark registration attorneys can assist you or your company with. Protecting your name, brand, slogan or logo as a business asset can provide tremendous return on investment. Trademark registration rights provide you benefits above and beyond your common law trademark rights.

How to Trademark a Slogan in 2025:

  • Ensure Distinctiveness:
    • Your slogan must be unique and not simply describe the product or service.
    • It should identify the source of your goods or services.
  • Conduct a Trademark Search:
    • Search existing trademarks to verify your slogan’s originality.
    • Ensure it’s not already in use or too similar to existing marks.
  • Choose the Right Filing Class:
    • Identify the specific category of goods or services your slogan represents.
  • Prepare Your Application:
    • Complete the necessary paperwork, including the slogan, description of goods/services, and supporting documents.
  • File with the Appropriate Agency:
    • In the U.S., file with the United States Patent and Trademark Office (USPTO).
  • Pay Filing Fees:
    • Submit the required fees associated with your application.
  • Monitor Application Status:
    • Track your application’s progress and respond to any inquiries from the trademark office.
  • Important Considerations:
    • Legal Advice:
      • Consult a trademark attorney for guidance and to avoid potential issues.
    • Proof of Use:
      • Provide evidence that your slogan is actively used in commerce.
    • Enforcement:
      • Actively monitor for infringement and take legal action if necessary.

Traverse Legal’s Attorneys are globally recognized for their experience and results in the legal areas of: Complex Litigation, Internet, Trademark, Copyright, Patent, Cybersquatting, Drone, Defamation, Trade Secret, Non-Compete, and Business Law.

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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.