How to Trademark a Slogan, Name or Logo? 2025 Guide

How to Trademark a Slogan, Name or Logo? 2025 Guide

Understanding how to trademark a name, slogan or logo is something our trademark registration attorneys can assist you or your company with. Protecting your name, brand, slogan or logo as a business asset can provide tremendous return on investment. Trademark registration rights provide you benefits above and beyond your common law trademark rights.

How to Trademark a Slogan in 2025:

• Ensure Distinctiveness:
  • Your slogan must be unique and not simply describe the product or service.
  • It should identify the source of your goods or services.
• Conduct a Trademark Search:
  • Search existing trademarks to verify your slogan’s originality.
  • Ensure it’s not already in use or too similar to existing marks.
• Choose the Right Filing Class:
  • Identify the specific category of goods or services your slogan represents.
• Prepare Your Application:
  • Complete the necessary paperwork, including the slogan, description of goods/services, and supporting documents.
• File with the Appropriate Agency:
  • In the U.S., file with the United States Patent and Trademark Office (USPTO).
• Pay Filing Fees:
  • Submit the required fees associated with your application.
• Monitor Application Status:
  • Track your application’s progress and respond to any inquiries from the trademark office.
• Important Considerations:
  • Legal Advice:
    • Consult a trademark attorney for guidance and to avoid potential issues.
  • Proof of Use:
    • Provide evidence that your slogan is actively used in commerce.
  • Enforcement:
    • Actively monitor for infringement and take legal action if necessary.

Traverse Legal’s Attorneys are globally recognized for their experience and results in the legal areas of: Complex Litigation, Internet, Trademark, Copyright, Patent, Cybersquatting, Drone, Defamation, Trade Secret, Non-Compete, and Business Law.