What is a gTLD?

by Traverse Legal, reviewed by traverselegal - October 29, 2013 - Cybersquatting Law

What is a gTLD video blog post

Chances are you have heard te acronym gTLD if you work in almost any industry related to the internet. gTLD stands for “Generic Top Level Domain” and refers to the new generic terms that will be replacing .com, .net, and so on. So, instead of Nike.com you could be typing in Nike.shoes or shoes.nike, in its most basic definition, a top level domain is the last section of a web address. So that means .com is also considered a top level domain. But .com has been around for decades, and it is old news. We’re talking about the thousands of new top level domains that will start to appear at the end of this year. That’s right, we’re moving from a dot com world to a dot anything world in the next couple months. Top level domains can be generic terms like .books or .ski as well as branded words like .microsoft or .google. Soon you will start to see these new gTLDs in use for all sorts of different reasons. Lets say you own a store called My Store, would you use mystore.com or simply my.store? Now that .com web addresses have nearly been used up, these new gTLDs will be a cheaper and more industry specific way to get your website up and running. Questions you may have about the gTLDs such as how much a gTLD costs as well as what a gTLD is used for will be answered in the video series above.


Enrico Schaefer

Founding attorney Enrico is a seasoned consultant who guides companies, including law firms, in effectively integrating artificial intelligence (AI). With a wide range of consulting services, Enrico assists clients in harnessing the power of AI while ensuring ethical and responsible implementation.

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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.