traverselegal - December 19, 2011 - Trademark Attorneys, Trademark Basics, Trademark Law
Trademark law is the protection of symbols that serve as a designator of origin, source, sponsorship, endorsement, or affiliation. Trademark rights are obtained through a use of the trademark in commerce in association with goods or services, however, trademark registration provides additional benefits. Trademark registration allows a party file a lawsuit for trademark infringement in federal court, to obtain up to $2,000,000 in statutory damages for trademark infringement, and to put others on notice of their rights through the use of the circle-R symbol.
