Enrico Schaefer - March 25, 2022 - Non-Fungible Tokens (NFTs)
In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company.
Are major brands are dropping NFTs? The answer might surprise you. Most of the major brands in the world have either dropped an NFT, are experimenting with NFTs or have an NFT project on the project list in the marketing department. Major brands and their marketing agencies understand that NFTs offer new and innovative marketing and Public Relations opportunities. In this video, you will learn about the issues these brands and marketing companies are considering when they talk bout NFT projects.
The list of companies that have launched NFT projects is too many to name: Coca Cola, Pepsi, Marriott Hotels, BMW, Taco Bell, McDonald’s, Bugatti, Disney, the NFL, the UFC, Gucci, Ray-Ban, Asics, Charmin, Hot Wheels, GameStop, Disney, McLaren, AMC Theaters, Adidas, CNN, Alpha Romea, Nike, the NBS, Pringles, Ubisoft, the UFC, Budweiser, Samsung, the Associated Press, Formula 1, CNN, Coach, and many others.
NFTs offer creative and innovative opportunities for brands that are just being identified and explored, with no limits on the possibilities except the imagination. NFTs are can enhance your branding, build your community, and inspire engagement over time. NFTs can identify your influencers and evangelists in ways we have never seen before.
Stay tuned as we will e exploring this issue and more in the months ahead. Subscribe to our YouTube Channel ‘The NFT Lawyer‘ to stay on top of the latest legal developments and issues for Brand NFT drops.
Watch the video below for all the details from blockchain and NFT attorney Enrico Schaefer. Enrico dives deep into these invaluable 5 legal tips for brands and their marketing agencies considering NFTs.
NFT legal issues are in some ways the same as any other marketing campaign. But there are new legal issues as well.
Trademarks, copyrights, ideas, and publicity rights should always be top of mind for any new NFT project. Unfortunately, intellectual property protection is often overlooked.
There are two contracts with every NFT drop. The first is the token contract and it goes on the blockchain.
The second contract with every NFT project is the linked digital asset contract which either assigns and licenses the copyrighted image, video or audio file to the NFT buyer.
NFT projects are often forever projects. There is no end. The NFT is a sub-brand of your brand, requiring endless attention. Developing methods that allow the NFT project to evolve and grow requires the NFT community to solve one big issue. How do you modify the token contract and/or linked digital asset agreement after launch?
You are a brand interested in NFTs. You are a marketing agency wanting to use NFTs to help your brands grow and innovate. You are a point person in charge of an NFT project. You are an attorney trying to understand the legal issues you will face if your client drops an NFT project. This video is for you.
We hope you enjoyed this NFT content. Our attorneys and staff are here to help, lead and assist clients who want to innovate in the NFT space.
We are doing this together, and solving the legal issues presented by NFTs as we explore these new intangible assets. Join us on this journey, participate and keep up to date.
Subscribe to our YouTube Channel ‘The NFT Lawyer‘ to stay on top of the latest legal developments and issues for Brand NFT drops.
Visit our NFT videos from our former YouTube playlist dedicated to NFT legal issues.
Contact Blockchain attorney Enrico Schaefer: https://www.traverselegal.com/enrico-schaefer/
TL Blockchain Attorneys: https://www.traverselegal.com/blockchain-attorneys/
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