Privacy Policy

Traverse Legal, PLC and any and all related entities including but not limited to the companies, products, and services found through the following URLS and any and all extension URLS:

(hereinafter “Traverse Legal”) have adopted this Privacy Policy to notify you of Traverse Legal’s treatment of personal or personally identifiable information (“Personal Information”) that may be collected when you are on a Traverse Legal web site and when you use Traverse Legal’s services. This Privacy Policy does not apply to the practices of companies that Traverse Legal does not own or control, or to individuals that are not under Traverse Legal’s actual control.

  1. Collection and Use of Personal Information. Traverse Legal may collect Personal Information when you use the Traverse Legal web site. The types of Personal Information you provide to Traverse Legal on it web pages may include, name, address, phone number, e-mail address, and other information. Traverse Legal is permitted to use your e-mail address, however obtained, to communicate with you and to update you on services and benefits. By submitting an e-mail to Traverse Legal or posting information on a Traverse Legal website, you hereby agree that Traverse Legal may contact you. Traverse Legal may use this Personal Information to customize the content that you might see on the Traverse Legal web site.

    Traverse Legal may also collect data about usage and service operation that is not associated with specific personal identity. In particular, Traverse Legal may log your IP address when you use the Traverse Legal web pages or collect other information via cookies to evaluate how visitors use the Traverse Legal web sites.

  2. User Choice. Traverse Legal does not use your Personal Information for advertisements by a third-party. Traverse Legal may use your e-mail address consistent with the above provisions. You are permitted and able to opt-out of communications from Traverse Legal to you, but you must do so in writing.

  3. Sharing and Disclosure of Personal Information. Traverse Legal will not sell, rent, lease, or transfer your Personal Information to any individual, business, or government entity, unless to: (i) respond to duly authorized information requests of governmental authorities; (ii) comply with any law, regulation, subpoena, or court order; (iii) help prevent fraud or to enforce or protect the rights and properties of Traverse Legal; or (iv) to protect the personal safety of Traverse Legal employees and third parties on Traverse Legal property. Traverse Legal will share your Personal Information with other entities only upon written request from you that Traverse Legal share such information.

  4. User Account Access. Should Traverse Legal assign you a username and password for access to any of Traverse Legal’s services, under no condition will Traverse Legal share your user account information with another individual, business, or governmental entity, unless ordered to do so by a court of law pursuant to legal process.

  5. Protection of Personal Information. You are advised not to share unnecessary Personal Information, including any username and password with any other person. Unfortunately, no security system can be guaranteed to be 100% secure. Traverse Legal uses commercially reasonable efforts to protect your Personal Information.

  6. Amendments. Traverse Legal reserves the right to amend this Privacy Policy at any time.

  7. Contact. Should you have any questions regarding this Privacy Policy, you may contact Traverse Legal directly by e-mailing or write to us at the following address:

    Traverse Legal, PLC
    810 Cottageview Drive, Unit G-20
    Traverse City, MI 49684
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Events & Conferences:
  • International Trademark Association 2011, San Francisco, California
  • Cyber Law Summit 2011, Las Vegas, Nevada
  • Game Developers Conference 2011, San Francisco, California
  • DOMAINfest 2011, Santa Monica, California
Recent Attorney Speaking Engagements:
  • South By Southwest 2010 SXSW Interactive Conference, Austin, Texas
  • West LegalEdcenter Midwestern Law Firm Management, Chicago, Illinois
  • Internet Advertising under Part 255, Altitude Design Summit, Salt Lake City, Utah
  • Online Defamation and Reputation Management, News Talk 650 AM, The Cory Kolt Show, Canada Public Radio Saskatewan Canada
  • Alternative Fee Structures, Center for Competitive Management, Jersey City, New Jersey
  • FTC Part 255 Advertising Requirements, Mom 2.0 Conference, Houston, Texas
  • Webmaster Radio, Cybersquatting & Domain Monetization, Fort Lauderdale, Florida
Notable Complex Litigation Cases Handled By Our Lawyers:
  • Trademark Infringement, Milwaukee, Wisconsin
  • Cybersquatting Law, Trademark Law and Dilution Detroit, Michigan
  • Internet Defamation & Online Libel Indianapolis, Indiana
  • Trade Secret Theft, Chicago, Illinois
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Miami, Florida
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Eastern Dist. of Virginia, Alexandria
  • Stolen Domain Name, Orlando, Florida
  • Commercial Litigation, Tampa, Florida
  • Copyright Infringement and Cybersquatting Law, Grand Rapids, Michigan
  • Mass Tort Litigation, Los Angeles, California
  • Stolen Domain Name, Detroit, Michigan
  • Adwords Keyword Trademark Infringement, Los Angeles, California
  • Trademark Infringement & Unfair Competition, Boston, Massachusetts
  • Non-Compete Agreement and Trade Secret Theft, Detroit, Michigan
  • Mass Tort, Philadelphia, Pennsylvania
  • Mass Tort, Tyler, Texas
  • Insurance Indemnity, New York
  • Copyright Infringement, Detroit, Michigan