Brian A. Hall, Attorney

Mr. Hall is a trial attorney practicing internet, trademark and domain, trade secret, and copyright law in complex litigation throughout the United States. Mr. Hall has handled a wide variety of litigation matters and represented companies throughout the world in the areas of trademark law, internet and domain law, cybersquatting, intellectual property, and commercial and business disputes. He is a 2002 graduate of Miami University in Oxford, Ohio and received his Juris Doctor degree cum laude from Michigan State University College of Law in 2007.


Partner, Traverse Legal, PLC
Traverse City, MI, 2007 – present.

Law firm focused on global protection of business interests, mass tort litigation and class actions. Specializing in internet law, intellectual property issues, domain disputes, complex litigation, technology company representation and general counsel services. Using technology to connect to clients located throughout the world.

Summer Associate, Traverse Legal, PLC
Traverse City, MI, 2006 – 2007.

Drafted complaints, answers, discovery, trial briefs, various motions, and legal memorandum primarily dealing with IP, contract, and general civil litigation matters. Gained experience with WIPO domain name dispute arbitration, trademark filing, non-compete agreement matters, and various other general civil matters. Observed depositions, civil hearings, and settlement negotiations.

Law Clerk, United States Attorney’s Office – MDFL
Tampa, FL, 2005

Drafted legal memorandum, client letters, and motions as part of the Civil Division. Observed civil hearings, civil trials, and criminal trials in the United States Federal District Court for the Middle District of Florida.

Team Lead, Accenture
Cincinnati, OH, 2002 – 2004.

Responsible for the design, implementation, and maintenance of a global business intelligence solution. Served as the subject matter expert for all service and performance management reporting capabilities. Worked with clients in various industries to collect business requirements and interacted with developers to create a new reporting and outsourcing capability. Became certified in ITIL (Information Technology Infrastructure Library) and contributed to the development of the processes and procedures that governed the Cincinnati Solution Center. Regularly traveled to personally interact with team members, clients, and outsourcing partners.


J.D., Michigan State University College of Law, Cum Laude2007

Michigan State Law Review, Executive Editor, 2006-2007
Michigan State Law Review, Staff, 2005-2006
Trial Practice Certificate Program
MSU College of Law American Inn of Court, Member, 2006-2007

B.S., Miami University, Richard T. Farmer School of Business2002

Management Information Systems Major, Marketing Minor, Business Consulting Concentration
Phi Kappa Psi National Fraternity


Michigan State Bar, admitted November 2007
IT Law Section State Bar of Michigan, Council Member and Previous Newsletter Editor
Michigan State University College of Law, Alumni Association Board of Directors
International Trademark Association (INTA), Member
International Technology Law Association (ITechLaw), Member
Standing Committee on Publications and Website Advisory for the State Bar of Michigan, Board Member (2008)
Intellectual Property Law Section State Bar of Michigan, Member, Editor (2007-2009)
Grand Traverse Leelanau Antrim (GTLA) Bar Association, Board of Governors
United Way of Northwest Michigan, Board of Directors
Rotary Club of Traverse City, Member
ConnecTech Grand Traverse Bay, Board of Directors
Miami University Alumni Association Northwest Michigan, Co-Founder/President


Northern Michigan outdoor activities, running, fishing, golfing, volunteering, attending sporting events, and spending time with wife Katie, daughter Isabelle, and other family and friends.

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Events & Conferences:
  • International Trademark Association 2011, San Francisco, California
  • Cyber Law Summit 2011, Las Vegas, Nevada
  • Game Developers Conference 2011, San Francisco, California
  • DOMAINfest 2011, Santa Monica, California
Recent Attorney Speaking Engagements:
  • South By Southwest 2010 SXSW Interactive Conference, Austin, Texas
  • West LegalEdcenter Midwestern Law Firm Management, Chicago, Illinois
  • Internet Advertising under Part 255, Altitude Design Summit, Salt Lake City, Utah
  • Online Defamation and Reputation Management, News Talk 650 AM, The Cory Kolt Show, Canada Public Radio Saskatewan Canada
  • Alternative Fee Structures, Center for Competitive Management, Jersey City, New Jersey
  • FTC Part 255 Advertising Requirements, Mom 2.0 Conference, Houston, Texas
  • Webmaster Radio, Cybersquatting & Domain Monetization, Fort Lauderdale, Florida
Notable Complex Litigation Cases Handled By Our Lawyers:
  • Trademark Infringement, Milwaukee, Wisconsin
  • Cybersquatting Law, Trademark Law and Dilution Detroit, Michigan
  • Internet Defamation & Online Libel Indianapolis, Indiana
  • Trade Secret Theft, Chicago, Illinois
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Miami, Florida
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Eastern Dist. of Virginia, Alexandria
  • Stolen Domain Name, Orlando, Florida
  • Commercial Litigation, Tampa, Florida
  • Copyright Infringement and Cybersquatting Law, Grand Rapids, Michigan
  • Mass Tort Litigation, Los Angeles, California
  • Stolen Domain Name, Detroit, Michigan
  • Adwords Keyword Trademark Infringement, Los Angeles, California
  • Trademark Infringement & Unfair Competition, Boston, Massachusetts
  • Non-Compete Agreement and Trade Secret Theft, Detroit, Michigan
  • Mass Tort, Philadelphia, Pennsylvania
  • Mass Tort, Tyler, Texas
  • Insurance Indemnity, New York
  • Copyright Infringement, Detroit, Michigan