About Traverse Legal

Representative Clients

As a niche law firm with controlled overhead and specialized practice areas, we can provide more cost-effective, knowledgeable and strategic representation than the large law firms we go up against every day. Our clients are based in over 25 different countries around the globe. There is a reason why some of the largest and most successful companies in the world select Traverse Legal to handle matters within our areas of expertise.

What our clients are saying:

“Where an attorney just tells you what you can’t do, Traverse Legal tells you what you can do and how to get it done…”

“On the professional side, I have never met with anybody more professional, more enlightening and knowledgeable.”

“…they’ve always been looking out for us and always providing us with great advice all around…constantly advising us in terms of what is best for our business, not what’s best for Traverse Legal, and their legal fees…”

“The best part about working with Traverse Legal is the people. Comparing Traverse Legal to other law firms is like comparing night to day.”

“I called all three of the top three [law firms]… But, Traverse Legal got back the fastest and was by far the most helpful.”

“They will tell you what they are going to deliver and give you a flat fee price, so there are no hidden costs…”

Our Office Locations:

Traverse City, Michigan

Los Angeles, California

Austin, Texas

Encino, California

Our Mission:

When it comes to legal services, you can’t afford to make a wrong decision. Before you select a law firm to represent your interest, we encourage you to speak with us. We are committed to a level of excellence which you may not easily find in other law firms or lawyers. Our firm was founded on the principle that the law is a ‘profession’ governed by ethical standards and obligations beyond the bottom line. Our level of achievement, experience and technology are all dedicated to meeting your legal goals and solving your legal problems.

Our innovative approach is designed to ensure that you receive the cost-effective, intelligent legal advice which you deserve. From internet law to trademark issues and beyond, our team of experienced lawyers and staff will change the way you value legal services.

Law Is A Service Business. Our Service Pledge— We understand that the legal business is a service business built on meeting customer expectation and solving problems. To keep cases and legal solutions on track, we document legal goals and strategies from the outset, define phases of representation and set legal budgets which fit within our clients’ means and expectations. We are not afraid to answer the tough questions and welcome client contact and participation as part of a true team effort.

Value-Based Billing—Embracing alternative and value-based business models: We embrace alternative billing models which support our principle of ‘paying value for value provided.’ You only pay for activities which solve legal problems or are directed at accomplishing your legal goals. Most of our projects are billed on a flat fee basis, hybrid contingency or other method which shares risk between attorney and client.

Technology Advantage. Leveraging Leading Edge Technology—We are one of the most technologically advanced firms in the United States. By incorporating technology into our case management process, our internet law firm and legal staff create transparency, promote collaboration and provide more legal value per client dollar. You get more value at a reduced cost. We stay focused on delivering results.

Experience and Expertise—We offer a breadth of experience in a variety of litigation and niche legal matters. We encourage you to compare our credentials, experience and proven results with other law firms. We are confident that you will conclude that this law firm is in the best position to deliver results within budget. If we can’t handle your legal problem, we will help you find someone who can.

Official Trademark Clearinghouse Agent
Domain attorney recommended by Domaining.com
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Events & Conferences:
  • International Trademark Association 2011, San Francisco, California
  • Cyber Law Summit 2011, Las Vegas, Nevada
  • Game Developers Conference 2011, San Francisco, California
  • DOMAINfest 2011, Santa Monica, California
Recent Attorney Speaking Engagements:
  • South By Southwest 2010 SXSW Interactive Conference, Austin, Texas
  • West LegalEdcenter Midwestern Law Firm Management, Chicago, Illinois
  • Internet Advertising under Part 255, Altitude Design Summit, Salt Lake City, Utah
  • Online Defamation and Reputation Management, News Talk 650 AM, The Cory Kolt Show, Canada Public Radio Saskatewan Canada
  • Alternative Fee Structures, Center for Competitive Management, Jersey City, New Jersey
  • FTC Part 255 Advertising Requirements, Mom 2.0 Conference, Houston, Texas
  • Webmaster Radio, Cybersquatting & Domain Monetization, Fort Lauderdale, Florida
Notable Complex Litigation Cases Handled By Our Lawyers:
  • Trademark Infringement, Milwaukee, Wisconsin
  • Cybersquatting Law, Trademark Law and Dilution Detroit, Michigan
  • Internet Defamation & Online Libel Indianapolis, Indiana
  • Trade Secret Theft, Chicago, Illinois
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Miami, Florida
  • Cybersquatting Law, Anticybersquatting Consumer Protection Act Eastern Dist. of Virginia, Alexandria
  • Stolen Domain Name, Orlando, Florida
  • Commercial Litigation, Tampa, Florida
  • Copyright Infringement and Cybersquatting Law, Grand Rapids, Michigan
  • Mass Tort Litigation, Los Angeles, California
  • Stolen Domain Name, Detroit, Michigan
  • Adwords Keyword Trademark Infringement, Los Angeles, California
  • Trademark Infringement & Unfair Competition, Boston, Massachusetts
  • Non-Compete Agreement and Trade Secret Theft, Detroit, Michigan
  • Mass Tort, Philadelphia, Pennsylvania
  • Mass Tort, Tyler, Texas
  • Insurance Indemnity, New York
  • Copyright Infringement, Detroit, Michigan