Brian A. Hall is a member of Traverse Legal, PLC and the managing partner of its Austin, Texas office, doing business as Hall Law. He is the founder of TraverseGC, a monthly fixed-fee
subscription-based provider of General Counsel services to companies. He has represented
enterprise Internet and technology companies, startups, and brand owners throughout the world with their Intellectual Property and Internet Law needs, including such areas as digital and social media, advertising and promotions, privacy and data matters, and Business Law issues.
Brian regularly advises clients on the acquisition of, enforcement of, licensing and monetization of intellectual property, and he has extensive experience with countless multi-million dollar
corporate transactions involving an entity’s business-critical IP. Brian has served as outside
general counsel, as well as in-house counsel in a secondment role, to private, venture backed companies, public companies, and venture capital funds.
Since 2015, he has been General Counsel to Notley Ventures, a social impact company in Austin,Texas. He also serves as outside general counsel to the CPG accelerator, SKU. Brian has also litigated cases across the United States involving trademark, domain name, copyright, software trade secret, online defamation, and privacy/personal rights issues. Brian’s list of clients includes professional athletes and celebrities as he regularly advises on sports and entertainment law issues, with a particular focus on endorsement agreements.
Brian is currently an Entrepreneur in Residence at the Herb Kelleher Center for Entrepreneurship, Growth, and Renewal at The University of Texas at Austin.
He is a regular author and speaker on legal topics of particular interest to technology companies given his background as an IT Consultant with the global IT firm Accenture. Brian has provided trademark legal commentary on Fox 7 News (Austin), authored Coach’s Corner for foundingAUSTIN and the Founders’ Friday blog series, and presented CLE on a variety of topics. A graduate of Miami University with a Bachelor of Science in Management Information Systems and Michigan State University College of Law with a Juris Doctorate, Brian has also completed Executive Education courses at Harvard Business School and obtained a certificate for Law and the Entrepreneur from Northwestern University.
Brian has been chosen by his peers as a Rising Star in Intellectual Property, as rated by SuperLawyers, for the years 2010-2020 and has received the highest peer rating for level of professional excellence, AV Preeminent, by Martindale-Hubbell. Brian is also a limited partner in StartupRunner, a seed stage venture capital fund, an angel investor with the Central Texas Angel Network (CTAN), and regularly mentors and advises entities at all stages of the startup ecosystem. He is an active member and on the Board of EO Austin. He also on the Board of Directors for PeopleFund and a member of the Steering Committee for the Global Entrepreneurial Bar Association. He has served as President of the Michigan State University College of Law AA Board of Directors and on the United Way Board.
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J.D., Michigan State University College of Law, Cum Laude – 2007
Michigan State Law Review, Executive Editor, 2006-2007 Michigan State Law Review, Staff, 2005-2006 Trial Practice Certificate Program MSU College of Law American Inn of Court, Member, 2006-2007
B.S., Miami University, Richard T. Farmer School of Business – 2002
Management Information Systems Major, Marketing Minor, Business Consulting Concentration Phi Kappa Psi National Fraternity
Verified Certificate, Law and the Entrepreneur, Northwestern University – 2013 – 2014
Harvard Business School, Harvard University, 2018
Executive Education Program – Inspiring Entrepreneurial Strategy