Mallory King

Mallory has been with Traverse Legal since fall 2015. She practices in a wide variety of areas, including internet law, cybersquatting, copyright, and trademark, often assisting with complex litigation through legal research and motion drafting.  Mallory’s main focus as an intellectual property attorney is monitoring and protecting client’s brands online to prevent infringement, dilution, and disparagement.  Mallory is a proud Spartan, having graduated from Michigan State University in 2011 with a degree in Political Science and subsequently earning her Juris Doctor Summa Cum Laude from Michigan State University College of Law in 2015. (Go Green!)

A Traverse City native, Mallory is heavily involved with the local legal community, serving as Secretary to the bar association and President to the Women Lawyer’s Association.  Mallory has also been featured as a guest speaker at Northwestern Michigan College, presenting on music copyright law and fair use.  When she isn’t practicing law, Mallory enjoys yoga, horror movies, playing frisbee with her Corgi, Otis, (who is a resident dog at TL’s office), bike rides, and spending time with her husband and stepson.

Representative Litigation Experience
  • Drafted winning summary judgment motion in Anticybersquatting Consumer Protection Act (“ACPA”) case in the Southern District of Florida.
  • Helped secure a preliminary injunction against cybersquatting Defendants on behalf of a hotel chain.
  • Contributed to several Uniform Domain Dispute Resolution Policy (“UDRP”) Complaints, resulting in the transfer of domain names to clients in cases such as WPEngine, Inc. v. George Washere and Moodle Pty Ltd v. Beats.
  • Successfully subpoenaed third-party service providers for a defendant’s account information to support claims for cybersquatting, trademark infringement, and copyright infringement.
  • Aided with the defense of a company and individual in a trademark, cybersquatting, and Olympic Amateur Sports Act lawsuit where the parties mutually agreed to dismiss the litigation in a federal court in Texas.
  • Drafted appeal briefs filed in the Sixth and Eleventh Circuit Court of Appeals for  trademark infringement cases.
  • Filed and responded to Petitions for Cancellation with the Trademark Trial and Appeal Board (“TTAB”) for trademarks believed to create a likelihood of confusion.
  • Researched key legal issues and drafted complaints, answers, motions to dismiss, motions for summary judgment, motions to compel, and responses thereto in numerous complex litigation cases.
Representative Transactional Experience
  • Served as brand protection counsel to Heisman trophy winning, 1st overall NFL draft pick, for all intellectual property uses on the internet, successfully removing several instances of infringing merchandise.
  • Conducted regularly scheduled trademark monitoring projects for various corporate clients to ensure infringement is not occurring online.
  • Compiled trademark availability assessments for proposed trademarks, providing assessment and opinion as to risk-level moving forward with registration.
  • Drafted countless website agreements for various types of e-commerce and informational websites, including the Terms of Use, Privacy Policy (with an emphasis on the General Data Protection Regulation [‘GDPR’]), and Copyright Policy.
  • Prepared End User License Agreements (“EULAs”) for several Apps in the early development stage.
  • Filed and Responded to Office Actions regarding trademark applications with the United States Trademark and Patent Office (“USPTO”).
  • Created Pilot Agreements for companies seeking to test new software prior to public release.
  • Developed Software as a Service (“SaaS”) Agreements on behalf of several companies.
  • Effectuated the take-down of a website that had egregiously infringed client’s intellectual property rights and successfully negotiated a settlement agreement related to the same.
  • Successfully removed cached Google search results on behalf of clients who had personal information still appearing on Google after origin website had removed content.
  • Researched corporate entities, including IP portfolios, in preparation for correspondence and/or acquisition of the same.
  • Drafted numerous cease and desist letters in regards to cybersquatting, trademark infringement, and defamation.
  • Analyzed and provided advice to several clients regarding whether they have committed defamation and/or have been defamed themselves.
  • Assessed the value of a domain name that client was looking to sell, advising on how best to avoid liability under the Anticybersquatting Consumer Protection Act (“ACPA”).
  • Registered and acquired N-numbers with the Federal Aviation Administration (“FAA”) for dozens of unmanned aerial vehicles (“UAVs”), i.e. drones, being utilized for commercial business purposes.

Membership & Affiliations


Employment history

  • Staff Attorney, Michigan State University College of Law
    Traverse City, MI November 2015 – April 2016

    Coded jury selection transcripts from South Carolina to gather research regarding how juror characteristics such as age, gender, race, marital status, and education affect peremptory challenges.

  • Research and Teaching Assistant, Michigan State University College of Law
    East Lansing, MI September 2014 – May 2015

    Assisted with Contract Negotiation and Domestic Relations Mediation courses, coaching students through weekly mediation simulations and grading representation plans.

  • Intern, Grand Traverse County Prosecuting Attorney’s Office
    Traverse City, MI May 2014 – August 2014

    Conducted jury trials, formal hearings, and jury selections in the 86th District Court while also drafting appellate briefs, motions, and stipulations.

  • Intern, Grand Traverse County 86th District Court
    Traverse City, MI May 2013 – August 2013

    Researched legal issues for two District Court Judges and composed memos, orders and opinions on behalf of the Court, while observing arraignments, sentencing, motions, and jury trials.


  • J.D., Michigan State University College of Law, Summa Cum Laude – 2015


    Ranked 15th in Graduating Class.


    Jurisprudence Achievement Awards for Highest Grade:

    ·Cyber Law
    ·Intellectual Property Survey
    ·Domestic Relations Mediation
    ·Animal Law
    ·Natural Resources Law

  • B.A., Political Science, Michigan State University – 2011
  • View Mallory King’s LinkedIn Profile