Brian A. Hall


Brian A. Hall is a member of Traverse Legal, PLC and the managing partner of its Austin, Texas office, doing business as Hall Law. He has represented tech startups, enterprise Internet companies and brand owners throughout the world with their Intellectual Property and Internet Law issues, including such areas as digital advertising, privacy and social media. Brian regularly advises clients on the acquisition of, enforcement of, and monetization of intellectual property, and he has extensive experience with countless transactions involving an entity’s business-critical IP.

Brian has also litigated cases across the United States involving trademark, domain name, copyright, software trade secret, online defamation and privacy/personal rights issues. He is a regular author and speaker on legal topics of particular interest to technology companies given his background as an IT Consultant with the global IT firm Accenture. Brian has been chosen by his peers as a Rising Star in Intellectual Property, as rated by SuperLawyers, for the years 2010-2016.

Brian has served as outside general counsel, including in-house in a secondment role, for Austin, Texas based WPEngine, Inc. from 2014-2015. He currently serves as outside general counsel to numerous entities, including Notley Ventures, as well as outsourced technology counsel to publicly traded and private, equity backed, companies alike. He regularly mentors and advises entities at all stages of the startup ecosystem.

Employment History

  • Partner, Traverse Legal, PLC

    Traverse City, MI, 2007 – present.

    Law firm focused on global protection of business interests, mass tort litigation and class actions. Specializing in internet law, intellectual property issues, domain disputes, complex litigation, technology company representation and general counsel services. Using technology to connect to clients located throughout the world.

    • Summer Associate, Traverse Legal, PLC

      Traverse City, MI, 2006 – 2007.

      Drafted complaints, answers, discovery, trial briefs, various motions, and legal memorandum primarily dealing with IP, contract, and general civil litigation matters. Gained experience with WIPO domain name dispute arbitration, trademark filing, non-compete agreement matters, and various other general civil matters. Observed depositions, civil hearings, and settlement negotiations.

      • Law Clerk, United States Attorney’s Office – MDFL

        Tampa, FL, 2005

        Drafted legal memorandum, client letters, and motions as part of the Civil Division. Observed civil hearings, civil trials, and criminal trials in the United States Federal District Court for the Middle District of Florida.

        • Team Lead, Accenture

          Cincinnati, OH, 2002 – 2004

          Responsible for the design, implementation, and maintenance of a global business intelligence solution. Served as the subject matter expert for all service and performance management reporting capabilities. Worked with clients in various industries to collect business requirements and interacted with developers to create a new reporting and outsourcing capability. Became certified in ITIL (Information Technology Infrastructure Library) and contributed to the development of the processes and procedures that governed the Cincinnati Solution Center. Regularly traveled to personally interact with team members, clients, and outsourcing partners.


  • J.D., Michigan State University College of Law, Cum Laude – 2007

    Michigan State Law Review, Executive Editor, 2006-2007
    Michigan State Law Review, Staff, 2005-2006
    Trial Practice Certificate Program
    MSU College of Law American Inn of Court, Member, 2006-2007

    • B.S., Miami University, Richard T. Farmer School of Business – 2002

      Management Information Systems Major, Marketing Minor, Business Consulting Concentration
      Phi Kappa Psi National Fraternity

      • Verified Certificate, Law and the Entrepreneur, Northwestern University - 2013 - 2014


  • United States District Courts (W.D. Tex., E.D. Tex., S.D. Tex., E.D. Mich., W.D. Mich.)

    • State Bar of Texas, admitted September 2013

      • Michigan State Bar, admitted November 2007

        • Member, Central Texas Angel Network (CTAN) (2015-Present)

          • Michigan State University College of Law, President, Alumni Association Board of Directors (2013-2014)

            • International Technology Law Association (ITechLaw), Chair, E-Commerce Law Committee

              • International Trademark Association (INTA), Member and Non-Profit Committee Member

                • IT Law Section State Bar of Michigan, Council Member and Former Newsletter Editor

                  • Intellectual Property Law Section State Bar of Michigan, Member

                    • Standing Committee on Publications and Website Advisory for the State Bar of Michigan, Board Member (2008)

                      •, Editor (2007-2009)

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