The benefits of trademark registration show up when your brand starts to matter. You ship more product. You spend more on marketing. You sign partners. You hire sales. At ...
READ MOREBrian Hall - March 19, 2026 - Business Law, Consumer Packaged Goods, Trademark Law

The benefits of trademark registration show up when your brand starts to matter. You ship more product. You spend more on marketing. You sign partners. You hire sales. At ...
READ MOREEnrico Schaefer - September 21, 2025 - Trademark Basics, Trademark Law

Building a brand requires protection as much as it does a logo or product name. One of the first legal questions founders face is whether trademark law is handled at the state lev...
READ MOREEnrico Schaefer - May 15, 2020 - Trademark Infringement, Trademark Law, Trademark Litigation

Under the Lanham Act, there are a few different avenues you can take to enforce your trademark rights through litigation. Section 1125(a) creates a cause of action for trademark ...
READ MOREEnrico Schaefer - March 17, 2020 - Coronavirus Legal Issues, Trademark Law

With COVID-19 (aka: "Coronavirus") sweeping the world and creating uncertainty, it is wise to manage the crisis on a multitude of levels, in both your professional and personal w...
READ MOREEnrico Schaefer - May 08, 2014 - Cybersquatting Law

Donuts, Inc. previously launched several new generic top-level domain names (gTLDs) starting in November of 2013, with more coming between May through July of 2014. Along with p...
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