An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - May 23, 2026 - Brand Development, Trademark Basics, Trademark Law

An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - May 22, 2026 - Protecting Your Trademark from Infringement, Trademark Infringement, Trademark Law, Trademark Litigation

Trademark infringement penalties can start with money, move into injunctions, and, in counterfeit cases, reach criminal exposure. For a founder or brand owner, the real issue star...
READ MOREEnrico Schaefer - December 12, 2025 - Conducting a Trademark Availability Search, Trademark Law

Key Takeaways Trademark law protects brand names even if they are not federally registered. A federal trademark search should begin in the USPTO Trademark Search System. ...
READ MOREBrian Hall - December 02, 2025 - Business Law, Corporate Law, Corporate Law, Venture Capital

Founders leave. Sometimes by choice, sometimes by force. But the brand stays. If the intellectual property behind that brand isn't legally structured inside the business, the enti...
READ MOREEnrico Schaefer - November 03, 2025 - Amazon Marketplace Compliance, Artificial Intelligence, Protecting Your Trademark from Infringement, Trademark Infringement

TikTok Shop has become the fastest-growing channel for online product discovery. It drives visibility and sales through short-form content, influencer amplification, and algorithm...
READ MORE