How much it costs to trademark a logo in the U.S. depends on filing fees, class count, and whether you use an attorney. The USPTO base application filing fee is $350 per class...
READ MOREBrian Hall - August 20, 2026 - Brand Development, How to Register a Trademark, Trademark Attorneys, Trademark Basics, Trademark Law

How much it costs to trademark a logo in the U.S. depends on filing fees, class count, and whether you use an attorney. The USPTO base application filing fee is $350 per class...
READ MOREEnrico Schaefer - July 09, 2026 - Brand Protection, Internet Law, Online Advertising, Trademark Law, Trademark Litigation

Google trademark keywords create a fast fight and a simple question: can a competitor use your brand name to pull traffic away from you? In many cases, the answer turns on two sep...
READ MOREEnrico Schaefer - July 08, 2026 - Brand Protection, Cybersquatting Law, Internet Law, Trademark Law

When someone registers, traffics in, or uses a domain name in bad faith to profit from another person’s mark, federal law treats that conduct as unlawful. The key issue is not t...
READ MOREBrian Hall - May 23, 2026 - Brand Development, Trademark Basics, Trademark Law

An intent to use trademark filing gives a brand room to move before launch. The USPTO allows this filing basis when you have a good-faith intention to use the mark in commerce in ...
READ MOREBrian Hall - May 22, 2026 - Protecting Your Trademark from Infringement, Trademark Infringement, Trademark Law, Trademark Litigation

Trademark infringement penalties can start with money, move into injunctions, and, in counterfeit cases, reach criminal exposure. For a founder or brand owner, the real issue star...
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