Traverse Legal Blogs

Traverse Legal have the perfect set of lawyers with highly varied expertise.

Founders’ Friday: Top Things to Know as a Blockchain Founder

Blockchain, Cryptocurrency, Bitcoin, Ethereum, Smart Contracts…all of these surely make the ears of eager founders perk up.  Rightfully so, as Blockchain Technology has been considered the next big thing, destined to revolutionize the Internet and how transactions occur.  Opportunities abound, including in stock market trades or other financial transactions, including lending, land registry, smart contracts, […]

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Founders’ Friday: Top Things to Know as a SaaS Founder

The definition of a founder is “one that founds or establishes.”  Extrapolating from there, a SaaS founder is one that founds or establishes a software delivery model in which software is provided on a subscription basis and centrally hosted.  In simpler terms, it is any founder running a business that involves software as a service […]

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#FTC Compliance Coming to #Instagram

Popular social media outlet Instagram is a known for tastily inserting (obvious) advertisements into users’ feeds, but has also become a breeding ground for influencers, such as celebrities, who post glamorous shots adorned with products from various companies.  Previously, it could be impossible to know which of these influencers were just product enthusiasts or actually […]

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Founders’ Friday: How to Prioritize Legal Spend

As you launch your start-up, there are so many things competing for your limited dollars.  Whether it is marketing and advertising (e.g. Facebook Ads), website design (including mobile), product development or employee/independent contractor costs, every penny counts.  So how are you supposed to set your legal budget and prioritize your legal spend?  This is particularly […]

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Founders’ Friday: You’ve exited, time for some Fun(d)!

Congratulations! You successfully exited your startup. You are loaded with cash (hopefully) and already contemplating the next venture to sink your teeth into. You’ve likely asked yourself, what should I do now? Retire to a beach and live the rest of your life drinking coconut water out of actual coconuts and having fun? No, you […]

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ESPN’s UDRP Complaint for NotSportsCenter.Com Fails

On June 6, 2017, ESPN filed a Uniform Domain Dispute Resolution Policy (“UDRP”) complaint with the National Arbitration Forum against the owner of NotSportsCenter.Com.  As the owner of the registered trademark SPORTSCENTER (Reg. No. 1627702), ESPN sought to have the NotSportsCenter.Com domain name transferred to their possession.  Unfortunately for ESPN, they were unable to establish […]

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Founders’ Friday: Is my Business Legal?

Is my business legal?  This is a question I get all of the time, both at the idea/infancy stage of a business as well as later on as a business iterates over time by offering new products or services.  So, let me give you the quick answer: It Depends.  No, that is not a cop […]

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URS vs. UDRP: What is the Difference?

As an alternative to the Uniform Domain Name Dispute Resolution Policy (“UDRP”), the Internet Corporation for Assigned Names and Numbers (“ICANN”) introduced the Uniform Rapid Suspension System (“URS”) in 2013, which serves as more streamlined and less expensive approach to recover a cybersquatted domain name.  After several years following the implementation of the URS, the […]

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Revenge Porn Laws By State

Revenge Porn is commonly defined as the sexually explicit pictures or video shared on the internet without consent, through any medium, including uploading them onto websites, social media, or sending them via text message or email. Often times, an ex will post or share intimate photos or videos shared with the purpose of harassing or […]

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Founders’ Friday: Should You Bootstrap or Finance Your Startup?

Before digging deeper, let’s start with a question: what do a self-made millionaire and a venture-backed millionaire have in common?  Yes, that’s right, so with that in mind, now we can discuss the fact that you have a great new business idea and are ready to make your idea a reality. You will undoubtedly be […]

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