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  • Email Marketing Dos and Don’ts

    Mallory King - April 09, 2020 - Internet Law, Online Advertising, Spam Law

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    Email continues to be a great option for reaching out to existing and prospective customers. You can attract business and inform consumers about changes in operations and exciting updates to your goods or services. However, email marketing can also be an area in which you may inadvertently run into legal trouble if you do not take precautions and inform yourself about the standards set by the laws a...

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  • Did airbnb breach its terms by refunding guests under its extenuating circumstances policy?

    Enrico Schaefer - April 04, 2020 - Airbnb Refund Claims, Complex Litigation

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    Airbnb Attorney Representing Hosts: Airbnb unilaterally, and in violation of hosts cancellation policies, refunded guests who booked reservations between the dates March 14th and May 31st. Our analysis of the contract terms, relevant law and facts has led to the conclusion that Airbnb hosts have a viable breach of contract case against Airbnb. <iframe width="560" height="315" src="https://...

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  • “Zoombombing” Creates Privacy Concerns

    Mallory King - April 03, 2020 - Coronavirus Legal Issues, Privacy

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    Video calling platforms such as Skype, FaceTime, and Zoom have experienced an unprecedented amount of use over the last few weeks while people acclimate to remote working and stay-at-home orders. However, use of such platforms is not without its risk -- indeed, a new phenomenon known as "Zoombombing" has emerged as a potential privacy risk to those engaging in video conferencing. With potentially...

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  • COVID-19: CARES Act Extends USPTO Deadlines

    Tony Klemptner - April 02, 2020 - Coronavirus Legal Issues, Patent Law, Trademark Law

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    Coronavirus has had an impact on all individuals, industries and businesses, including attorneys and their clients that have pending trademark and patent applications. Do you have a trademark or patent deadline with the United States Patent and Trademark Office ("USPTO") between March 27, 2020 and April 30, 2020 that may be affected by the COVID-19 outbreak? If so, you may be in luck. The recentl...

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  • State MLM (Multi-Level Marketing) Regulations

    Enrico Schaefer - March 30, 2020 - Business Law

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    Illegal MLM according to FTC   FTC guidelines provide guidance as to what constitutes an illegal MLM (pyramid) scheme, versus a legitimate and lawful MLM business. If a distributor, affiliate, reseller, participant is paying and these two tests are satisfied, chances are you have a high risk MLM business model: (1) the right to sell a product, and (2) the right to receive compensation or...

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  • Publicity Rights & Social Media Marketing

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    A common form of marketing in the age of social media is the use of pictures and testimonials about customer experiences. This can be a great way to display the services you provide or the goods you sell by showing potential customers a past customer enjoying what you have to offer. However, a business does not have free rein to use images of their customers simply because they feature the offerings...

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  • Business Entity Formation 101: LLCs

    Brian Hall - March 26, 2020 - Business Law, Entity Formation

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    The limited liability company, or “LLC,” provides an easy to set up, highly flexible organization structure with many of the perks of other business entities. Like most other business entity types, owners of an LLC (called “members”) only risk what they put into the business. This means that your personal assets are not vulnerable if business slows down. The most important characteristic...

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  • COVID-19 Business Resources

    Mark Clark - March 25, 2020 - Business Law, Coronavirus Legal Issues

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    Traverse Legal can provide your business guidance on your Coronavirus or COVID-19 legal issues. From sick leave and unemployment to whether your business may qualify as "essential" under your state's shelter-in-place order, Traverse Legal can help your business navigate this uncertain time.  With Traverse Legal's primary offices being located in Michigan and Texas, we have compiled a list of i...

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