Trademark registration is the process by which you file an application to the USPTO, the United States Patent and Trademark Office, asking the United States government to, essentially, acknowledge and validate that the word or brand or logo that you are submitting is, in fact, considered trademark worthy under U.S. law.
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Trademark law is the protection of symbols that serve as a designator of origin, source, sponsorship, endorsement, or affiliation. Trademark rights are obtained through a use of the trademark in commerce in association with goods or services, however, trademark registration provides additional benefits. Trademark registration allows a party file a lawsuit for trademark infringement in federal court, to obtain up to $2,000,000 in statutory damages for trademark infringement, and to put others on notice of their rights through the use of the circle-R symbol.