Welcome to Trademark Law Radio, a top web resource on issues of trademark infringement, trademark licensing, trademark protection, and trademark registration.
Welcome to Trademark Law Radio. My name is Trademark Attorney Enrico Schaefer and today we are going to be talking about name and brand protection.
If you are going to start a new company, launch a new product, a new service, a new slogan or new logo, you are going to need to protect that. And what I mean by protect the logo, the name or the mark, is that you want to be the only one in the world that can use that brand that you have picked for your company or product or service. You want to be the only one in the world that gets to use that for your goods and services. So, if you are a faucet company and you are manufacturing kitchen sinks and similar things, you want to be the only one who gets to be Delta Faucets. If you are an airline, you want to be the only one that gets to be Delta Airline. Now, Delta Faucets and Delta Airline could co-exist in the trademark world because no one is likely to be confused about who is who. Continue reading Trademark Basics: How to Protect Your Name as a Trademark »