traverselegal - December 19, 2011 - Trademark Attorneys, Trademark Basics, Trademark Law
Trademark law is the protection of symbols that serve as a designator of origin, source, sponsorship, endorsement, or affiliation. Trademark rights are obtained through the use of the trademark in commerce in association with goods or services, however, trademark registration provides additional benefits. Trademark registration allows a party to file a lawsuit for trademark infringement in federal court, to obtain up to $2,000,000 in statutory damages for trademark infringement, and to put others on notice of their rights through the use of the circle-R symbol.
